What is the Amazon Title Character Counter?
An Amazon title character counter measures the length of your product title against Amazon's category-specific limits. Most categories cap titles at 200 characters; some (like Clothing) enforce 80; Books allows up to 500.
How to use the Amazon Title Character Counter
- 1 Select your product category from the dropdown so the limit matches Amazon's rule.
- 2 Paste your draft title into the input box.
- 3 Watch the live count, usage bar, and status indicator update as you type.
- 4 Adjust until you're at 80–95% of the limit — leaves room for keyword swaps.
- 5 Click Copy title and paste straight into Seller Central.
Benefits
- Live character + word + UTF-8 byte counts as you type
- Category presets — Beauty 200, Apparel 80, Books 500, etc.
- Mobile-truncation indicator so your strongest selling point stays above the fold
- Copy-to-clipboard button for fast Seller Central pasting
Common use cases
- → Drafting a new product title that complies with Amazon's policy
- → Trimming an existing title that got suppressed for being too long
- → A/B testing two title variants of similar length
- → Optimizing for mobile by checking the first 70-char hook